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- Basecamp | "Built on Rails" (actually started Rails)
- Zimbra | "See ya, Exchange there is a new sheriff in town
- Ubuntu | "Makes linux available to anyone"
- VMware | "Virtualize any OS, on any OS! That is very cool
- Parallels | "First to offer virtualization to the Mac"
- ThinkPad "Running Linux"
- System76
- MacBook Pro
- OS X - Unix for the not so geeky
- FreeBSD
- OpenBSD
- pfSense - Open Source Security